The pragmatics of an advertising slogan: the company’s philosophy and interests as a factor

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Doklady Bashkirskogo Universiteta. 2026. Volume 11. No. 1. pp. 28-35.

Authors

Varlamova Iu. S.*
Volgograd State University

Abstract

This article examines English and French advertising slogans with the aim of defining the pragmatics of the slogans creation for brands and companies offer various goods and services. The study identifies the principal approaches to slogan creation in English and French, outlining the linguistic and structural features of the analyzed slogans.

Keywords

  • прагматика
  • рекламный слоган
  • отправитель
  • получатель
  • перевод
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