Cross-cultural dynamics of the “appearance” value dominant in English drama discourse of the 20th–21st centuries
Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 4. pp. 174-181.
Authors
Abstract
The article examines the axiological dominant of “appearance” in English drama discourse of the 20th–21st centuries, based on British and American plays, interpreted from discursive-axiological and cross-cultural perspectives. Through comparative and diachronic analysis, it is proven that in British drama, appearance primarily functions as a terminal value, whereas in American stylized dialogue, it is represented as an instrumental resource embedded in pragmatic strategies for achieving social success.
Keywords
- лингвоаксиология
- ценностная доминанта
- внешность
- кросс-культурный анализ
- англоязычная драматургия
- терминальная ценность
- инструментальная ценность.