Representation of the self-description substrategy in the texts of international dating site advertisements

Return to list of articles
Doklady Bashkirskogo Universiteta. 2022. Volume 7. No. 6. pp. 352-357.

Authors

Akhmadeeva E. V.*
Ufa University of Science and Technologies
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The article discusses the implementation features of the self-description substrategy in the texts of British men personal advertisements. The main tactics for the implementation of this substrategy are described, as well as the dominant ones are highlighted. It is shown what language means British men use in advertisement texts to represent personal characteristics.

Keywords

  • dating sites
  • advertisements
  • self-presentation strategy
  • self-description substrategy
Return to list of articles