Peculiarities of creative regional urban names

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Doklady Bashkirskogo Universiteta. 2022. Volume 7. No. 5. pp. 279-283.

Authors

Pitina S. A.*
Chelyabinsk State University
129, Br. Kashirinykh Street, 454001 Chelyabinsk, Russia

Abstract

Structural and semantic peculiarities of regional minor place names are analyzed in the article on the material of catering establishments as a significant part of the language landscape of the modern city. It is proved that creativity is realized both in Russian and hybrid commercial names.

Keywords

  • языковая игра
  • place names
  • minor place names
  • hybridization
  • creativity
  • language play
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