Positioning of alternative mass information resources in media communication

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Doklady Bashkirskogo Universiteta. 2020. Volume 5. No. 2. pp. 130-136.

Authors

Chanysheva Z. Z.*
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia

Abstract

The article discusses impact of positioning of alternative mass information resources on event coverage and evaluation in media communication. The research establishes techniques of factual distortions in the informative component, preconceived interpretations of events and means of enhancing effect on the addressee.

Keywords

  • positioning
  • alternative mass information resources
  • media communication
  • impact on the addressee
  • facts and their evaluation
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