Speech manipulation in British mass-media discourse as a means to fight stereotypes

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Doklady Bashkirskogo Universiteta. 2020. Volume 5. No. 1. pp. 66-70.

Authors

Matveyeva A. A.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
Gayazova A. A.
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The article aims to investigate the interrelation of manipulation and stereotypization on the material of British mass-media. Two ways of the functioning of stereotypes in the aspect of speech manipulation in British media-discourse have been revealed: 1) reference to the non-critical use of a stereotype and, accordingly, application of a stereotype in the speech manipulation process; 2) an attempt to change the recipient’s attitude to a stereotype by way of changing the evaluative character of a stereotype.

Keywords

  • stereotype
  • manipulation
  • discourse
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