Economic metaphor semantic modeling in linguoculturology paradygm

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Doklady Bashkirskogo Universiteta. 2018. Volume 3. No. 6. pp. 724-728.

Authors

Gaynanshin M. F.*
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia
Gubik S. V.
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia
Shakirova N. R.
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia
Chanysheva Z. Z.
Bashkir State University
32 Zaki Validi Street, 450074 Ufa, Republic of Bashkortostan, Russia

Abstract

The economic metaphor is treated as a linguosynergetic phenomenon. Variable nominations are depicted as the key mechanism of semantic profiling. Examples of the cooperative type of bonds between co-referent metaphors are supplied.

Keywords

  • mass-media crisis discourse
  • co-referent metaphors
  • metaphorization model
  • intertext
  • linguosynergetics
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