Parallel constructions in advertizing texts (based on English and Russian advertizing texts)
Doklady Bashkirskogo Universiteta. 2017. Volume 2. No. 3. pp. 466-470.
Authors
Nikolaeva A. V.*
Bashkir State University, Sterlitamak Branch
49 Lenin Street, 453103 Sterlitamak, Republic of Bashkortostan, Russia
*E-mail: stasy79@list.ru
Abstract
The article deals with the syntactical aspect of the advertizing text, namely with the parallel constructions representing the repetition of some part of the sentence. Two types of parallelisms are distinguished - complete and partial. The article concludes that being a syntactical expressive means in the texts parallelism occurs in combination with other lexical and syntactical means of expressiveness: antithesis, repetition, inversion, rhyme.
Keywords
- parallel constructions
- parallelism
- expressive means of advertizing texts
- syntax of english