To a question of a ratio of business reputation of the legal entity and his image

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Doklady Bashkirskogo Universiteta. 2016. Volume 1. No. 3. pp. 666-669.

Authors

Akhtyamova E. V.*
Bashkir State University, Institute of Law
131 Dostoyevsky Street, 450005 Ufa, Russia

Abstract

In article the question of a ratio of image of the legal entity and his business reputation is considered. Separate characteristics of these categories, an order of their forming and interaction are analyzed. By the author it is established that the business reputation and image of the legal entity are closely interconnected in the course of implementation of activities by the legal entity. The conclusion is drawn that the business reputation of the legal entity, is more difficult, complex category which has the specifics in forming, unlike image of the legal entity.

Keywords

  • entities
  • business reputation
  • image
  • corporate image
  • assessment and forming of business reputation
  • business activity
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