Narrative tools of media text in the context of digital transformation of mass media

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Doklady Bashkirskogo Universiteta. 2026. Volume 11. No. 2. pp. 21-27.

Authors

Astashkin A. G.*
Ufa University of Science and Technology

Abstract

The study examines the functioning of media text narrative tools within modern digital platforms. The research aims to systematize narrative techniques according to the logic of “channel – format – tool”. The author analyzes the transformation of textual structure under the influence of multimodality and hypertextuality. As a main result, a de- tailed classification of narrative tools for print, screen, and digital media formats is proposed, demonstrating the universal nature of narrative logic and platform-specific mechanisms of its implementation.

Keywords

  • нарратив
  • нарративные инструменты
  • цифроваятрансформация СМИ
  • сторителлинг
  • мультимодальность
  • цифровые медиа
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