Concept and essence of new media

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Doklady Bashkirskogo Universiteta. 2025. Volume 10. No. 3. pp. 140-149.

Authors

Polyakova A. A.*
Ufa University of Science and Technology
Russia, Republic of Bashkortostan, 450076 Ufa, Zaki Validi Street, 32

Abstract

This article is intended as an overview. It analyzes the emergence of the phenomenon of new media, the possibilities of implementing new media in the modern world, their functions, which are specified with the aim of further consideration of the connection and significance of new media for the creation of political discourse content and roles for specific participants in political discourse.

Keywords

  • new media
  • traditional media
  • information technology
  • political discourse
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