Medical advertising and pharmaceutical market in Germany
Doklady Bashkirskogo Universiteta. 2020. Volume 5. No. 1. pp. 60-65.
Authors
Tayupova O. I.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
*E-mail: o.tayupova@mail.ru
Abstract
The article analyzes modern German medical advertising as an appealing type of text, the task of which is to inform the appropriate target audience about medicines in order to effectively promote them in the pharmaceutical market using periodicals.
Keywords
- medical advertising
- pharmaceutical market
- target audience
- periodicals
- over-the-counter medicines