Peculiarities of the use of euphemisms in the English advertising discourse
Doklady Bashkirskogo Universiteta. 2019. Volume 4. No. 3. pp. 303-307.
Authors
Galimova A. V.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia
*E-mail: sweet.lime.inny@mail.ru
Abstract
In modern English advertising discourse euphemia represents a hidden influence on the audience. On the basis of the analysis of English advertising texts, it is shown that the degree of impact of euphemisms on the consumer audience depends on the variability of the euphemism phenomenon.
Keywords
- euphemism
- advertising discourse
- politeness
- advertising text
- translation