About fascinative perception of clickbait forms in the interdiscursive space

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Doklady Bashkirskogo Universiteta. 2018. Volume 3. No. 1. pp. 94-99.

Authors

Gavrikova O. A.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The article focuses on the clickbait phenomenon in the interdiscursive space from the point of view of fascinative perception of its forms. Manifold research of the problem discussed is certain to be of significant interest to the researcher: the findings of the analysis of clickbait forms at the interdiscursive level (media discourse, advertising discourse and the one of social networks) would be valuable for theoretical and practical courses in journalism, medialinguistics, advertising discourse as well as psycholinguistics.

Keywords

  • clickbait
  • clickbaiting headlines
  • fascination
  • manipulative effect
  • interdiscursive space
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