The specific character of the realization of the modality of irreality in advertising texts

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Doklady Bashkirskogo Universiteta. 2016. Volume 1. No. 3. pp. 583-588.

Authors

Kobyzeva S. V.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Russia

Abstract

The article aims at describing the basic means of expressing the axiological modal meaning and peculiarities of its representation in English-language advertisements. The author considers the category of evaluation as one of the types of modality. This category is expressed in advertisements with the help of a wide range of direct and indirect linguistic means.

Keywords

  • modality of irreality
  • advertising text
  • realization means
  • subjective-evaluative sense
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