Linguocultural parameters of the non-verbal code creolized texts

Return to list of articles
Doklady Bashkirskogo Universiteta. 2021. Volume 6. No. 2. pp. 117-121.

Authors

Tayupova O. I.*
Bashkir State University
32 Zaki Validi Street, 450076 Ufa, Republic of Bashkortostan, Russia

Abstract

The article deals with the non-verbal code of creolized polygraphic texts in the focus of two paradigms: linguistics and cultural studies. The ability of modern German creolized texts of culinary recipes and advertisements has been revealed to broadcast information about the way of life, everyday life and culture of Germany, and the stereotypes of behavior of its inhabitants.

Keywords

  • type of text
  • creolized text
  • non-verbal code
  • national and cultural factors
  • culinary recipe
  • printed advertising text
Return to list of articles