Code switching in media headlines

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Doklady Bashkirskogo Universiteta. 2023. Volume 8. No. 4. pp. 60-65.

Authors

Hrushcheva O. A.*
Orenburg State University

Abstract

The article deals with the problem of code switching in the contemporary Russian language. The study is based on media texts analysis, which includes foreign words as integral components of the headlines. The article contains the typology of code switching with reference to Sh. Poplack’s research. Intra-sentential code switching is proven to be the most productive type in the Russian media discourse. The paper stipulates the specific features of language situation in Russia in 21st century with an outline of ignoring national language policy principles.

Keywords

  • code switching
  • media discourse
  • the Russian language
  • the English language
  • foreign words
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